How can you and your company be successful in the predictive analytics space?  This podcast dives into an actuary’s experience with making a move into a predictive analytics role within the marketing domain, and shares insights into how companies are building successful analytics programs.


How do storytelling elements like emotion, conflict, imagery and character help insurance companies sell their product to consumers or facilitate working with business partners? Andrew Steenman, FSA, MAAA interviews Nathan Worrell where Nathan explores the idea of using a story to frame insurance concepts. 


Scott Sheefel, Chair and Jill Klibanov, Secretary/Treasurer provide an update for the Marketing and Distribution members on council activities and what’s new for 2015.

 

 

Direct download: Marketing_and_Distribution_Podcast.mp3
Category:Marketing & Distribution -- posted at: 1:57pm CST

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